In a word  yes! You most definitely do. In marketing circles,research studies indicate that people need seven exposures toyour offer before they buy from you. So, how you can youguarantee that they visit your site those seven times? Simple you collect their contact information and then you follow upwith them periodically through your home based business mailfollow-up system, also known as an autoresponder. This way theyget to know and trust you and, if you do your job right, theymay become your customer at some point.

When looking for a home based business mail follow-up system, itbenefits you to go with a paid service. Although some good freeautoresponders exist, the level of support tends to decreasewhen you use them. Also, ads are usually inserted into eache-mail that goes out  ads that are for someone elses products,not yours. Common sense says that it is in your best interestfor your message to be the only one that your respondent reads.Do a search for the term autoresponder and then investigatethe results. If some of your friends or business associates usethis type of service, get a recommendation from them. As withany service, thorough research ahead of time saves headaches andlost business later.

In addition to quality customer service, your home basedbusiness mail follow-up system should include as many of thefollowing features as you can find. Look for the ability to:

Personalize messages with your list members name and otherinformation. Send an unlimited number of e-mail messages.Pre-load a series of messages to be sent out at predeterminedintervals. Create and send html messages. Create and add opt-informs to your web site. Broadcast a general message to yourlist.

Building a list is crucial to your business success. With a goodhome based business mail follow-up system in place, your chancefor success can improve substantially.